The fashion house of Rocawear was founded by the hip-hop mogul Jay-Z and Damon Dash, in 1999. The Rocawear house specializes mainly in remarkably hip-hop fashion clothing, qualitative and unique footwear, modern accessories and successful pleasant perfumes and colognes.

Rocawear crafts modern and stylish apparels for men and women. All its collections are among most preferred by teenagers.

Rocawear has successfully released 9IX cologne for men by Rocawear (2008), Rocawear X for men by Rocawear (2009) and latest woody fragrance Rocawear Evolution by Rocawear (2011).