Beauty News | New Perfumes

Christian Dior Addict To Life, New Perfume

June 13, 2011

Are you addicted to Dior? The fashion house of Christian Dior is launching a new perfume for women titled Addict To Life. This feminine perfume is set to be released in June 2011. Christian Dior Addict To Life is the new flanker to 2002’s Dior for women.  Addict To Life is classified as a light, vibrant, long-lasting sensual fragrance.

Christian Dior Addict To Life is created by perfumer Francois Demachy as a floral/aromatic fragrance full of positive and happy feelings. Addict To Life opens with notes of pomegranate, peach and raspberry and calms with unforgettable and seductive notes of rose, jasmine and lily of the valley, cedar and white musk. The face of the campaign is model  Karlie Kloss, who has also starred in Marc Jacobs’ “Lola” fragrance campaign and Bvlgari’s “Omnia Jade” campaign.

“She swings with life. She moves to the sounds of the city. Her heartbeat is in sync with the frenetic tempo of world metropolises. Her stilettos click out a wild rhythm. She captures the slightest oscillation. She is tuned in to the latest fashions. She is the new trend and represents the future of fashion. She lives her life in Technicolor. She is a slave to nothing and free from everything. She scoffs at codes. Why set down rules for anything? She knows what she wants. No one can make her stray from her own desires. She wants to live intensely, completely. She draws her strength, her carefree nature and her joie de vivre from the very source of life. From the source of her fragrance. A 100% addictive elegant floral. She finds her energy, truth and force within it. This woman is you, us, me. We are all Addicted to Life. We are all Addicted to Dior,” – Dior.

Christian Dior Addict To Life is available in 50 and 100 ml Eau de Toilette.

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